
Talent Shortages: Still Top of the List
When we asked what’s giving HR teams the biggest recruitment migraine, a whopping two-thirds said the same thing:
“We just can’t find the right candidates!”
And if that wasn’t enough, another 21% are struggling to dig up those elusive niche skillsets.
The surprise? Only 13% see stronger employer brands as their biggest competition.

Employer Branding: Everyone’s Talking About It… Few Have Cracked It
We asked how confident attendees were in their employer brand – and let’s just say, there’s room to grow.
Only 19% rated theirs as very strong.
Nearly half (48%) are still building the basics, while a third admit they either don’t know how strong their brand is – or aren’t measuring it at all.

If HR Could Have a Superpower... 🦸♀️
Forget flying or time travel – we asked what recruitment superpower HR pros would want most.
The top pick?
🔍 Instantly finding hidden or passive candidates – 42% would love that x-ray vision into the untapped talent pool.
Other favourites included:
✨ Attracting top talent without even trying (27%)
🔮 Predicting perfect cultural fit (18%)

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